About SafePlate
SafePlate is led by Ejonavhi Ifode, a UK hospitality manager with over a decade running front and back of house.
Origin
Most software built for hospitality is built by people who don't run hospitality.
I've spent a decade managing UK restaurants. Allergens are not an abstract policy question for the people who do this job — they are the moment when a server with a tray in one hand and a card reader in the other is asked, by a customer they have never met, whether the dish on the table is safe to eat.
The honest answer, in most kitchens I have worked in, is that the server is doing their best from memory. Under pressure, mid-rush, with five other tables waiting, the system relies on someone remembering the right thing at the right moment — and on every starter on every shift remembering it forever.
SafePlate exists because that decision is too important to leave to memory. The technology has finally caught up with the problem. Modern POS APIs, mature cloud infrastructure, and structured ingredient databases now make ingredient-level enforcement possible from a focused, operator-first product.
Status
Five interconnected applications. ~157,000 lines of hand-written code. Dual EPOS integration in production.
Independent operators in my network. Pilots run free for six months in exchange for usage data and a public reference.
Sole founder, sole director. Registered in England and Wales. UK Innovator Founder visa application in progress.
Personal capital committed at incorporation. £250k SEIS-eligible seed round planned to close against pilot data in Q3 2026.
Lead developer engaged on a fixed-scope contract with full IP assignment. Codebase documented, mainstream stack, 3–4 week replacement timeline.
Lightspeed Q3 2026. Toast Q4. Y2 expansion to multi-site groups. Y3 international (Ireland first).
Principles
Every product decision starts from "what does this look like during a 7pm Friday rush?" If the answer is bad, we change the design.
Reference tools have existed for years. They have not solved the problem. We make the safe choice the easy choice — and the unsafe choice impossible by default.
SafePlate is not a recipe-management tool, not a stock system, not a kitchen-printer driver. It does one thing — allergen enforcement — and does it properly.
Talk to me directly
I read every email that comes through hello@safe-plate.io. Pilot enquiries are routed to me first.